Who We Are
Mission
At Innovators, our mission is to provide our customers with the most innovative and high-quality paints that not only enhance the aesthetic appeal of their surroundings but also contribute to a sustainable and healthier environment.
We strive to continuously research, procure, and introduce groundbreaking paint solutions that meet the evolving needs of our customers, while upholding the highest standards of professionalism, integrity, and customer satisfaction. Through our thoughtful approach, we aim to inspire creativity, transform spaces, and make a lasting positive impact on the world around us.
Vision
To be the LEADER in the architectural paints industry, constantly pushing the boundaries of creativity and quality, while inspiring and transforming spaces with our exceptional range of paints.
“There are no limits.There are only plateaus, and you must not stay there, you must go beyond them”
what makes us different
Why Novacolor
Authenticity
Crafted with precision and passion, our products are 100% made in Italy.
Innovation
It is ingrained in our company's DNA, driving us forward with creativity and purpose.
Reliability
With 35+ years of history, our group's 80-year legacy underscores our enduring commitment to quality and innovation.
Team of Expert
Our team comprises skilled experts spanning from Research & Development to skilled applicators, ensuring excellence at every stage of our process.
Products
Metallic
Novacolor's metallic finishes were created over 20 years ago and amount to true technological and aesthetic innovation on the national and international market: precious metallic appearances and seductive light-plays alternate with tactile effects reminiscent of precious silks.
Browse MoreMinerals
The Novacolor textures tell a story that takes us back to past times and different regional identities. Historical raw materials, lime and clay, combined with brand-new technologies go together to re-interpret traditional items.
Browse MoreOxidation
Time is at the heart of all the products in the Oxidation line, finishes that reproduce the natural oxidation cycle that the normal passage of time suggests. Textures that reproduce the oxidation of copper, and rust effects that transform items and walls into unique works of art.
Browse MoreConcrete
A city is much more than just a space. Every town or city has its own life and memory, made up of the interactions among people who live and frequent it.Novacolor aims to offer solutions for experiencing the city with greater awareness, enhancing urban planning as a result of a collective architecture.
Browse MoreMatt
Colour solutions that convey deep visual sensations and with tactile effects that make one want to touch the surfaces. The products Novacolor has developed for the Matt line interpret the energy of colour to create personal spaces that induce surprisingly warm and comfortable emotions, in tune with current trends in interior architecture, which aim for not just decoration but also for users' well-being.
Browse MoreFlooring
Intosil Fine is an anti-mould acrylic-siloxane plaster coating for exteriors, fine grain (0,3-0,7 mm), made of styrene-acrylic copolymers in water dispersion, siloxane resins and modifiers, selected marble putties, quartz aggregates and selected antimould agents.
Browse MoreFlat Paint
As well as our premium decorative paint lines that have made Novacolor famous worldwide, we also have a range of paints and coatings intended for renovating historical exterior and interior walls
Browse MoreOutsiders
Intosil Fine is an anti-mould acrylic-siloxane plaster coating for exteriors, fine grain (0,3-0,7 mm), made of styrene-acrylic copolymers in water dispersion, siloxane resins and modifiers, selected marble putties, quartz aggregates and selected antimould agents.
Browse MoreMATmotion Deco
MATmotion is the line of ready-to-use enamels and professional water-based paints that Novacolor has formulate for decorating ceilings and interior walls, also on large surfaces. With Velvet, Silk and Marocaine
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